Place your Camera in behind and when you look at the screen your will be looking right into the camera, just like how they do it on the evening news.
Read the words and keep looking at the camera ! The camera will not see the words reflected off the iPad screen below.
This teleprompter is collapsible and easy to transport – but does not come with a tripod. You existing camera tripod can be used or, a tripod can be purchased separately.
Full Title: Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from America’s Top Copywriter & Mail Order Entrepreneur First Edition by Joseph Sugarman
One of the keypoint of this book are Mr. Sugarmans 17 Copy Write Axioms:
The 17 COPYWRITING AXIOMS by Joseph Sugarman
1. Copywriting is a mental process the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service.
2. All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
3. The sole purpose of the first sentence in an advertisement is to get you to read the second sentence of the copy.
4. Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service.
5. Get the reader to say yes and harmonize with your accurate and truthful statements while reading the copy.
6. Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slope.
7. When trying to solve problems, don’t assume constraints that aren’t really there.
8. Keep the copy interesting and the reader interested through the power of curiosity.
9. Never sell a product or service, sell a concept.
10. The incubation process is the power of your subconscious mind to use all your knowledge and experience to solve a specific problem, and its efficiency is dictated by time, creative orientation, environment and ego.
11. Copy should be long enough to cause the reader to take the action that you request.
12. Every communication should be a personal one, from the writer to the recipient, regardless of the medium used.
13. The ideas presented in your copy should flow in a logical fashion, anticipating your prospect’s questions and answering them as if the questions were asked face-to-face.
14. In the editing process, you refine your copy to express what you want to express with the fewest words.
15. The more the mind must work to reach the conclusion successfully, the more positive, enjoyable or stimulating the experience.
16. Selling a cure is a lot easier than selling a preventative, unless the preventative is perceived as a cure or curative aspects of the preventative are emphasized.
17. Telling a story can effectively sell your product, create the environment or get the reader well into your copy as you create an emotional bonding with your prospect.
This book is highly recommended to anyone seeking to improve their general marketing skills or are just curious about human behaviour. Marketing is largely about communicating with people understanding what they need and listening to them to solve their problems. There is no real perfect Copy you have to understand it can always be improved and things are always changing.
If you are interested in learning more about marketing check out David Ogilvy !
Joseph Sugarman’s Book is available at Amazon in Paperback and Hardcover:
- Are you sometimes disorganized or forgetful. Don’t Worry, we all are. TrackR Bravo is a new GPS tracking technology that is designed to make your life easier on those days your brain isn’t functioning to full capacity byt notifying you when you leave your wallet behind, or help you locate lost items.
- Stitch a TrackR in your Wallet,
- ITEM RINGER / PHONE FINDER – Open the TrackR App and tap a button to make your lost keys or wallet ring / if you loose your phone press the button on the TrackR device to make your phone ring, even while phone is set to silent mode ! (be careful in the movie theater)
- CROWD FINDER GPS – When your device is out of BlueTooth range if another user comes within range of your device you will be updated of its new map location !
- FAMILY SHARING – Let Friends or Family download the app and share the locations of important items with them too.
- 2 WAY SEPARATION ALERT – If you leave your wallet or purse behind, your phone will notify you – and if you leave your phone behind, your wallet TrackR will let you know !
- This is a very high quality garden hose with a DOUBLE RUBBER HOSE inside & FABRIC KNIT ABRASION PROTECTIVE outside.
- THEY are also FREEZING RESISTANT, so you don’t have to worry if you leave them outside all winter.
- This is not a normal garden hose, its unique design causes the hose to collapse to 35 feet when not in use, causing fewer tangles, saving you time and keeping you organised.
- The BRASS FITTINGS are the best metal to choose because they will not rust from the exposure to water.
- These hoses are also available in 50ft and 75ft .
These 8 BIT Internet MEME inspired Sunglasses will turn you into the real life internet meme THUG LIFE. Be cognisant of people in your immediate environment whilst sporting these shades, as they are intended to offend ! This ALL TRANSPARENT style DOES NOT HAVE UV PROTECTION – and is meant for use more for a GAG or COSTUME.
To Thug it up DAILY we recommend these more DURABLE SHADES with UV 400 PROTECTION for everyday walking around town and countryside adventures:
THUG LIFE SHADES are ALSO AVAILABLE IN this alternate style with MORE DURABLE SOLID NON-TRANSPARENT FRAME &UV 400 protection LENS:
This was Casey Neistat’s Favorite DLSR Camera for Blogging into 2017.
- Built-in flash with integrated speedlite transmitter and hot shoe
- 1080 (30, 25, 24 fps) and 720 (60, 50 fps) HD video (H.264/MPEG-4/MOV)
- Intelligent viewfinder with electronic overlay
- Instant sharing and remote control with built-in Wi-Fi and EOS Remote app
- Built-in stereo or external microphone terminal
- SD/SDHC/SDXC memory card
The Tripod needs to be easy to place and move, but secure and safe,
Joby GorillaPod SLR Zoom Tripod $45
For when he is looking for the best sound attaches the best Mic:
LITEBOX LED Lighting Kit $285.00
- NEW DIMMABLE LED Studio-45 Lighting Kit for Pro Quality Lighting (28 x 20 inch, Horizontal or Vertical)
- 336 ULTRA BRIGHT LED’s 50,000+ Lumens 90+ CRI 5500K Daylight 45W Output Low Power Consumption No Strobe
- PROFESSIONAL QUALITY LIGHTING includes 2 Light Diffuser Panels with Softbox
- 2 TRIPOD STAND’s Adjustable to 7.5 Feet High!
- TRAVEL BAG included!
LITEBOX LED Lighting Kit $285.00